{"title":"New Essential Merch","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"since-1946-stainless-steel-water-bottle","title":"\"Since 1946\" Stainless Steel Water Bottle","description":"\u003cp\u003eStay hydrated in classic Fender style. The \"Since 1946\" Stainless Steel Water Bottle keeps your drinks hot or cold while turning heads with its sleek black-and-steel design. Featuring the iconic Fender logo and “Since 1946” badge, this vacuum-insulated bottle delivers the perfect blend of form and function — whether you’re in the studio, on the road, or chasing your next adventure.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Black","offer_id":51512889049375,"sku":"9170000089","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4055\/1199\/files\/9170000089_fen_acc_frt_1_nr.png?v=1767970304"},{"product_id":"galaxy-logo-tee","title":"Galaxy Logo Tee","description":"\u003cp\u003eNo shirt speaks to Fender’s legacy quite like our best-selling logo tee — now with a playful, modern twist. This Galaxy Logo Tee in indigo smoke features the iconic Fender logo in an iridescent finish that catches the light, giving your classic tee a playful, eye-catching twist. Made from soft, 100% ring-spun cotton, it’s comfortable, versatile, and an everyday essential for players, fans, and anyone looking to rock their signature style.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Indigo Smoke \/ S","offer_id":51512890982687,"sku":"9192421306","price":34.99,"currency_code":"EUR","in_stock":true},{"title":"Indigo Smoke \/ M","offer_id":51512891015455,"sku":"9192421406","price":34.99,"currency_code":"EUR","in_stock":true},{"title":"Indigo Smoke \/ L","offer_id":51512891048223,"sku":"9192421506","price":34.99,"currency_code":"EUR","in_stock":true},{"title":"Indigo Smoke \/ XL","offer_id":51512891080991,"sku":"9192421606","price":34.99,"currency_code":"EUR","in_stock":true},{"title":"Indigo Smoke \/ XXL","offer_id":51512891113759,"sku":"9192421806","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4055\/1199\/files\/9192421306_fen_app_frt_1_nr.png?v=1767970620"},{"product_id":"galaxy-logo-crewneck-sweatshirt","title":"Galaxy Logo Crewneck Sweatshirt","description":"\u003cp\u003eAdd a playful, shimmering twist to your everyday outfit with the Galaxy Logo Crewneck Sweatshirt. This Charcoal Heather crewneck features the iconic Fender logo in an iridescent finish that catches the light from every angle, giving your look a bold, eye-catching edge. Made from a soft cotton blend, it’s warm, comfortable, and a go-to for fans, players, or anyone looking to rock their signature style.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Charcoal Heather \/ S","offer_id":51512891146527,"sku":"9193213306","price":64.99,"currency_code":"EUR","in_stock":true},{"title":"Charcoal Heather \/ M","offer_id":51512891179295,"sku":"9193213406","price":64.99,"currency_code":"EUR","in_stock":true},{"title":"Charcoal Heather \/ L","offer_id":51512891212063,"sku":"9193213506","price":64.99,"currency_code":"EUR","in_stock":true},{"title":"Charcoal Heather \/ XL","offer_id":51512891244831,"sku":"9193213606","price":64.99,"currency_code":"EUR","in_stock":true},{"title":"Charcoal Heather \/ XXL","offer_id":51512891277599,"sku":"9193213806","price":64.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4055\/1199\/files\/9193213306_fen_app_frt_1_nr.png?v=1767970622"},{"product_id":"west-coast-dad-hat","title":"West Coast Dad Hat","description":"\u003cp\u003eA classic dad hat with bold West Coast attitude. Crafted from soft, washed twill cotton in an oil color finish, this unstructured 6-panel hat brings vintage, old-school style to any outfit. Featuring a gold embroidered “West Coast” logo on the front, it’s the perfect everyday hat to show off your Fender pride. Finished with a metal adjuster for a custom, all-day comfortable fit.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Oil \/ One size fits most","offer_id":51512893604127,"sku":"9122421211","price":39.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4055\/1199\/files\/9122421211_fen_app_frt_1_nr.png?v=1767970975"},{"product_id":"utility-canvas-jacket","title":"Utility Canvas Jacket","description":"\u003cp\u003eMeet the jacket built for the players, builders, and go-getters. The Fender Utility Jacket takes classic workwear DNA and infuses it with the spirit of the stage — durable, grounded, and always ready to move. Finished in a rich caramel shade with a rugged canvas shell and quilted insulation, it delivers serious warmth and work-ready function without sacrificing style. Finished with a subtle “Since 1946” heritage badge, it’s the perfect blend of function, comfort, and Fender attitude.\u003c\/p\u003e","brand":"Fender","offers":[{"title":"Saddle \/ S","offer_id":51525640749343,"sku":"9192369306","price":169.0,"currency_code":"EUR","in_stock":true},{"title":"Saddle \/ M","offer_id":51525640782111,"sku":"9192369406","price":169.0,"currency_code":"EUR","in_stock":true},{"title":"Saddle \/ L","offer_id":51525640814879,"sku":"9192369506","price":169.0,"currency_code":"EUR","in_stock":false},{"title":"Saddle \/ XL","offer_id":51525640847647,"sku":"9192369606","price":169.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/4055\/1199\/files\/9192369306_fen_app_frt_1_nr.png?v=1768436006"}],"url":"https:\/\/at.fender.com\/en\/collections\/new-essential-merch.oembed","provider":"Fender","version":"1.0","type":"link"}